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Ebook Driven from Within by Michael Jordan read! Book Title: Driven from Within
The author of the book: Michael Jordan
Format files: PDF
The size of the: 570 KB
City - Country: No data
Loaded: 1183 times
Reader ratings: 7.3
Edition: Atria Books
Date of issue: November 21st 2006
ISBN: 0743284518
ISBN 13: 9780743284516
Language: English

Read full description of the books:



I was curious to learn about what drove Michael Jordan internally to accomplish everything in his career.

The book is very straightforward and chronological. I really liked how they weaved commentary from Michael Jordan, Tinker Hatfield (The designer of the Jordan Shoes) and other people into the book.

Tinker Hatfield did a great job explaining much of what went into each Jordan shoe ranging from events happening in Jordan's life, to changing the material to increase the basketball shoe durability. I was surprised to learn that Tinker Hatfield did not start designing the Jordan shoe till III, which is when it started to get good. Furthermore, that Jordan had to use a new pair for each game until Jordan XI came out. The book also talks a lot about the evolution of 'Brand Jordan' and how building on the Jordan line it came to stand on its own.

Michael's commentary constantly came back to 'being true to yourself' A lot of the marketing campaigns tried to market Michael Jordan in a way that was not him.

I really enjoyed the book. I love Jordan, Jordan shoes, and learning lessons about how to become successful. This book did a great job weaving all three of these things together.


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Read information about the author

Ebook Driven from Within read Online! Librarian Note: There is more than one author in the Goodreads' database with this name. See this thread for more information.

Michael Jeffrey Jordan is a retired American professional basketball player and active businessman. His biography on the National Basketball Association (NBA) website states, "By acclamation, Michael Jordan is the greatest basketball player of all time." Jordan was one of the most effectively marketed athletes of his generation and was instrumental in popularizing the NBA around the world in the 1980s and 1990s.

After a stand-out career at the University of North Carolina at Chapel Hill, where he led the Tar Heels to a National Championship in 1982, Jordan joined the NBA's Chicago Bulls in 1984. He quickly emerged as a league star, entertaining crowds with his prolific scoring. His leaping ability, illustrated by performing slam dunks from the free throw line at Slam Dunk Contests, earned him the nicknames "Air Jordan" and "His Airness". He also gained a reputation for being one of the best defensive players in basketball. In 1991, he won his first NBA championship with the Bulls, and followed that achievement with titles in 1992 and 1993, securing a "three-peat". Although Jordan abruptly retired from basketball at the beginning of the 1993–94 NBA season to pursue a career in baseball, he rejoined the Bulls in 1995 and led them to three additional championships (1996, 1997, and 1998) as well as an NBA-record 72 regular-season wins in the 1995–96 season. Jordan retired for a second time in 1999, but returned for two more NBA seasons in 2001 as a member of the Washington Wizards.

Jordan's individual accolades and accomplishments include five MVP awards, ten All-NBA First Team designations, nine All-Defensive First Team honors, fourteen NBA All-Star Game appearances, three All-Star Game MVP awards, ten scoring titles, three steals titles, six NBA Finals MVP awards, and the 1988 NBA Defensive Player of the Year Award. He holds the NBA records for highest career regular-season scoring average (30.12 points per game) and highest career playoff scoring average (33.4 points per game). In 1999, he was named the greatest North American athlete of the 20th century by ESPN, and was second to Babe Ruth on the Associated Press's list of athletes of the century. He was elected to the Basketball Hall of Fame on April 6, 2009 and will be inducted in September 2009.

Jordan is also noted for his product endorsements. He fueled the success of Nike's Air Jordan sneakers, which were introduced in 1985 and remain popular today. Jordan also starred in the 1996 feature film Space Jam. He is currently a part-owner and Managing Member of Basketball Operations of the Charlotte Bobcats in North Carolina.



Reviews of the Driven from Within


ROBERT

One of my favorite

FINLEY

Strongly recommend

HOLLY

Black and White

LEON

Interesting read for true fans

FRANCESCA

Easy to read, easy to understand!




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